🔐 Borrowed Trust Cold Traffic: Bill Cates’ 3-Minute Referral Blueprint

In under 3 minutes, as one of the first guests on The AskMyAdvisor® Show, Bill Cates delivers a masterclass in relationship-first growth.

No fluff. No pitch. Just timeless strategy that works.

💡 What if your next ideal client isn’t a stranger, but a warm intro away?

In this episode, Bill unpacks his proven “3 R’s” of Relationship Marketing:
▶️ Relevance
▶️ Reputation
▶️ Referrals

You’ll discover:

• Why borrowed trust beats big-tech marketing

• How to dominate a niche with reputation alone

• A smarter way to grow that doesn’t feel like a grind

• How to turn intros into your #1 growth engine

Bill Cates is the author of Radical Relevance and The Language of Referrals, and founder of the Cates Academy for Relationship Marketing.

🎙️ Hosted by Brian Ouellette on The AskMyAdvisor® Show: Inner Circle Secrets of the Elite Trusted Advisor